Holly and Sarah of iMERGENCE are back to talk about how vital CREATIVITY is for companies and for Leadership. There's a misconception about creativity -- a lot of people assume "thinking" is the same as being creative. Creativity fuels innovation and keeps the company adaptable. When leaders rely only on thinking, they risk playing it safe and sticking to the familiar. When they tap creativity, they invite breakthroughs, bold moves, and inspired cultures.